Food & hospitality
BABA
A conversation across generations, shared over fire and flavour.
( THE BRIEF )
Reimagine Indian comfort food for a new generation in Bangkok. BABA needed an identity that honoured traditional cooking with flame, smoke and spice while feeling at home in Thonglor’s contemporary dining scene.
( THE DESIGN CONCEPT )
Smoke Play connects cooking technique, flavour and visual mood. Maroon red, butter yellow, linen cream and orange combine with retro-modern typography and layered textures to express contemporary Indian soul with warmth and wit.
( SCOPE OF WORK )
- Brand positioning
- Visual identity system
- Colour & typography
- Brand storytelling & tone of voice
- Brand applications & communication
