Education & learning
BASE PLAYHOUSE
A house of possibilities. A space to uplift human potential.
( THE BRIEF )
Translate BASE PLAYHOUSE’s mission to uplift human abilities into an identity for a safe, imaginative learning environment. The brand needed to welcome experimentation, curiosity and growth through play.
( THE DESIGN CONCEPT )
The House of Possibilities turns a risk-free space for growth into a flexible visual language. Uplifting red, modular shapes and friendly forms express energy and inclusion, supported by an encouraging, open-hearted voice.
( SCOPE OF WORK )
- Brand positioning
- Creative concept development
- Visual identity system
- Colour & graphic language
- Brand applications
