Health & wellness
ESCHER
The spectrum of healing.
( THE BRIEF )
Create an identity for a medical-grade product brand that balances clinical clarity with empathy. ESCHER needed to communicate innovation, nature and trust through a professional yet personal presence.
( THE DESIGN CONCEPT )
The Spectrum of Healing uses soft colour gradients, clean typography and flowing organic forms to express possibility and renewal. A gentle, reassuring voice connects the precision of science with human warmth.
( SCOPE OF WORK )
- Brand positioning
- Creative concept
- Visual identity system
- Colour & typography
- Tone of voice
- Brand applications
