WILLING TO DESIGN
All work
Food & consumer goods

FAREEDA DRIED FRUIT

Rooted in heritage. Ready for a new generation.

Brand IdentityPackagingCommunication
FAREEDA DRIED FRUIT — FAREEDA brand identity
FAREEDA brand identity

( THE BRIEF )

Refresh a long-standing premium dried-fruit brand while preserving decades of trust. FAREEDA needed a coherent identity that could express its heritage and warmth across modern retail, packaging and digital channels.

( THE DESIGN CONCEPT )

The date palm tree anchors an identity built around origin, growth and care. Earthy browns, golden tones, refined typography and natural graphic forms bring warmth and premium clarity to a flexible brand system.

( SCOPE OF WORK )

  • Brand repositioning
  • Logo & visual identity
  • Brand voice
  • Packaging system
  • Digital templates
  • Merchandise & internal touchpoints
FAREEDA DRIED FRUIT — Date palm symbol and logo system
Date palm symbol and logo system
FAREEDA DRIED FRUIT — Packaging and shopping bag applications
Packaging and shopping bag applications
FAREEDA DRIED FRUIT — Brand patterns, print and takeaway applications
Brand patterns, print and takeaway applications
FAREEDA DRIED FRUIT — Stationery, packaging and communication
Stationery, packaging and communication
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