WILLING TO DESIGN
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Food & snacks

FRESH BITES

A fresh expression of playful trust.

Brand IdentityPackagingCommunication
FRESH BITES — FRESH BITES brand identity
FRESH BITES brand identity

( THE BRIEF )

Create a youthful dried-fruit snack brand rooted in FAREEDA’s trusted legacy. The identity needed to make natural snacking feel joyful and contemporary, with packaging that could adapt to different products and audiences.

( THE DESIGN CONCEPT )

Freshness and playful trust combine lively green, soft white and expressive fruit colours. A friendly identity and flexible packaging system connect youthful energy with the parent brand’s quality and familiarity.

( SCOPE OF WORK )

  • Brand positioning
  • Logo & visual identity
  • Colour system
  • Packaging design
  • Uniforms & merchandise
  • Brand touchpoints
FRESH BITES — Wordmark and visual identity system
Wordmark and visual identity system
FRESH BITES — Resealable packaging and product information
Resealable packaging and product information
FRESH BITES — Packaging across the dried-fruit range
Packaging across the dried-fruit range
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