Food & exhibition
MAEPRANOM — THAIFEX EXPERIENCE
A heritage house journey, shaped by time and taste.
( THE BRIEF )
Create a THAIFEX experience that connects MAEPRANOM’s culinary heritage with a new generation. The space needed to guide visitors through the brand’s legacy while introducing a modern, immersive perspective.
( THE DESIGN CONCEPT )
A heritage house journey translates household warmth into a visitor experience. Nostalgic textures, welcoming signage, product storytelling and hero displays connect generations through the familiarity of Thai homes.
( SCOPE OF WORK )
- Experience strategy
- Creative concept
- Visitor journey
- Exhibition graphics & signage
- Product displays
- Brand touchpoints
