Sport & community
PICKLE PICKLE
Stay active. Stay connected.
( THE BRIEF )
Create a complete identity for a pickleball community built around movement, shared energy and connection. The brand needed to feel welcoming and social, with a system that could work across physical and digital applications.
( THE DESIGN CONCEPT )
Movement Creates Connection pairs expressive handwritten lettering with a structured wordmark. A connecting curve, lively court-inspired colours and flexible typography translate the rhythm of play into an energetic, recognisable identity.
( SCOPE OF WORK )
- Brand positioning
- Logo & visual identity system
- Colour & typography
- Identity usage guidelines
- Physical & digital applications
