Architecture & materials
SMARTMATT X
Engineered strength meets refined living.
( THE BRIEF )
Position a premium SPC flooring series as a precise architectural solution. The brand and packaging needed to communicate material performance, reliability and contemporary design to architects, developers and homeowners.
( THE DESIGN CONCEPT )
Precision in Every Layer brings an architectural discipline to identity and information. A structured wordmark, considered spacing and controlled visual hierarchy combine industrial confidence with refined material presentation.
( SCOPE OF WORK )
- Brand positioning
- Visual identity direction
- Typography & colour system
- Packaging system
- Product communication
- Brand touchpoints
