Food & beverage
SO CRAFT
Taste the moment. Enjoy the journey.
( THE BRIEF )
Develop a complete identity direction for a craft cola built around sensory experience. The brand needed a distinctive position, visual system and storytelling approach that could turn an everyday drink into a moment of discovery.
( THE DESIGN CONCEPT )
Flavor as a Journey treats taste as layered, rhythmic and evolving. Bold typography, expressive graphic elements and an energetic colour palette translate carbonation, movement and craft into a coherent identity.
( SCOPE OF WORK )
- Brand positioning
- Creative concept
- Visual identity system
- Brand storytelling
- Packaging direction
- Digital & printed applications
